Review Rescue Guide
"93% positive worldwide, 63% in China."
- 8 causes of a lower Chinese score, and the sign that gives each away
- 16 reply templates in Chinese, with the English meaning
- A 14-day recovery plan and tracking sheet
Sell your gameto 
Chinese players.
A video course on how Chinese players find, judge and buy PC games, from the team that has taken 90+ Western games to China.
Inside: 19 short lessons, 17 worksheets for your own game and a 71-page Chinese art ebook.
One payment · access right after payment · 30-day refund
Taught by Wojtek Jaworski 严立行, founder of Huqiao Games
90+ Western games launched in China by the Huqiao team
Which one is you?
Pick your problem and go straight to the answer.
93% positive worldwide. 63% in China. What happened?Review Rescue Guide$49
A Chinese publisher emailed me and wants my source code.Deal & Inbox Check$79
Should I pay for a Simplified Chinese translation?CalculatorFree
China is 15% of my wishlists. What now?The video course$349
My artists need Chinese references that aren't clichés.Chinese Art & Aesthetics$99 ebook
Steam China players are young, and 70% pay ¥25–70 for a premium game. Lesson 1.1 shows who they are and what they expect from yours.
46% are 18 to 22.
On HeyBox your score often runs 0.5–1 point below Steam. Lesson 2.5 shows how to read it; lesson 2.2 shows which reviews are venting and which need a reply.
Your score runs lower.
Lunar New Year, 618, Eastern Game Fest, Bilibili World, ChinaJoy and 11.11. Launch into the wrong one and the big publishers buy the attention. Lesson 4.2 has the calendar.
Six dates move sales.
First, who you're talking to.
4 lessons · 56 min. The Chinese PC player, the platforms they use, and Steam China versus global Steam.
Then your store page, through Chinese eyes.
7 lessons · 1 h 34 min. Store page, reviews, HeyBox, how players discover games, and pricing.
Then what China is worth to you.
2 lessons · 44 min. Matching your effort to your revenue, and checking a translation vendor before you pay.
Then marketing and timing.
4 lessons · 44 min. Platforms and formats, the Chinese calendar, older titles, and publishing deals.
Last, what gets a game buried.
2 lessons · 28 min. House rules, and culturalization beyond translation.
Culturalization for China: 19 short lessons, most under 15 minutes, recorded by Wojtek from real Chinese storefronts, reviews and creator videos. Every lesson has a worksheet you fill in for your own game.
$349one payment · the $99 ebook included
Get the course · $349
See all 19 lessons
1 · Who you're talking to4 lessons · 56 min
- 1.0Welcome: unboxing China6:17
- 1.1Who is the Chinese PC gamer?26:15
- 1.2The ecosystem: Steam, HeyBox, Bilibili, Douyin, RedNote17:05
- 1.3Release ≠ publish: Steam China and the ISBN line7:08
2 · Your storefront through Chinese eyes7 lessons · 1 h 34 min
- 2.1Localizing your Steam page25:05
- 2.2Steam reviews: a vent, not a verdictFREE8:35
- 2.3From Steam traffic to community6:42
- 2.4How Chinese apps are designed to convert15:49
- 2.5Reading your game on HeyBox12:35
- 2.6How Chinese players discover PC games16:59
- 2.7Regional pricing without the guessworkFREE WITH NEWSLETTER6:23
3 · How much China is worth to you2 lessons · 44 min
- 3.1Matching your China presence to your revenue19:12
- 3.2Auditing a localization vendor24:32
4 · Marketing, timing, long tail4 lessons · 44 min
- 4.1Marketing in China: platforms, formats, events24:05
- 4.2The Chinese gaming calendar10:52
- 4.3Reheating an older title3:24
- 4.4From Steam success to a China publishing deal5:13
5 · Beyond translation2 lessons · 28 min
- 5.1House rules: avoiding bans and shadowbans4:45
- 5.2Culturalization and the companion ebook23:46
Try a full lesson first.
No email needed. Lesson 2.2 on why the angriest Chinese reviewer often keeps playing, 8 minutes.
A player with nearly 300 hours in Battlefield 6 writes a furious review, and 35 people mark it useful. This lesson shows how to read Chinese reviews, and which reviewers are worth talking to.
Is Chinese worth it for your game?
Move the sliders. Assumes $0.12 a word plus 25% for checks, a 5% China share today, a ¥58 price and Steam's 30% cut.
Full calculator with your own rates →$3,000translation cost
188extra copies a month
2.8months to pay back
Go: it pays back within a quarter
How Chinese players see your game
The screens every lesson starts from: what Chinese players read, watch and reply to every day. Click through.
世界所需，为其所惧
Your capsule, tagline and first screenshot are read in Chinese first. Lesson 2.1 walks through a store page line by line, the way a Chinese player reads it.
Chinese Art & Aesthetics
A 71-page ebook for art directors and writers: real artworks, the Chinese term with pinyin, and what to borrow for characters, items, levels and UI.
In Chinese art, the object is never really the point. A bronze proved a ruler's right to rule, a brushstroke a scholar's character, a garden its owner's taste. Borrow the look without the meaning, and Chinese players notice.
$99or included with the course
Two quick guides
For the two China problems that hit right after launch. Facing both? Get them together for $99.
Deal & Inbox Check
"A Chinese publisher wants our source code before signing."
- 7 kinds of China email: real offers versus key farming
- 15 red flags in China deals, each with the safe alternative
- Check any Chinese company's public record in 15 minutes
Studios we've worked with
Huqiao has worked with Atari, Owlcat Games, Awaken Realms, Wube Software, Mechanistry, Butterscotch Shenanigans, Game Smithing, Games Incubator and Pretty Soon.
Made by the Huqiao team
Most of the team is Chinese and works with Chinese players and creators every week. The course is what we learned, recorded by Wojtek Jaworski 严立行, founder of Huqiao Games.
8M+views on one creator's first 20-second video · It Works
30K+DLC copies sold in China in the first weeks · Factorio
5K→25KBilibili followers before launch · Crashlands 2
+129%wishlists from China ahead of Early Access · Soulstone Survivors
Results from Huqiao campaigns, published as public case studies.
"China is the biggest market, but we needed a partner to handle marketing on local platforms in a language we don't understand. HQHK delivered exactly that."
"HUQIAO helps with influencer outreach, building a presence on Chinese social networks, and highlighting cultural traits we might miss on our own."
Quotes about working with Huqiao Games, published at huqiaogames.com.
What a client says
“They taught us how to understand it.”
Alex MichalskaSenior Executive Producer, Pretty Soon
The whole course: $349, once.
19 lessons, 17 worksheets and the $99 Chinese Art & Aesthetics ebook. Watch in any order. Access right after payment, 30-day refund, no questions asked. Invoice or team licence: [email protected].
Before you buy
What can I get for free?
The localization calculator, lesson 2.2 and the China Radar, with no email needed. Sign up for the founder letter and you also get lesson 2.7 on regional pricing.
Which one should I start with?
If you have one urgent problem, like bad Chinese reviews or a Chinese offer in your inbox, take that guide. If you're deciding how much to invest in China, take the course: it covers both problems briefly and includes the ebook.
Is the course long?
19 lessons, 4½ hours in total, and 11 of them run under 15 minutes. You don't need to watch them in order: each lesson stands on its own with its own worksheet.
Do I need to speak Chinese?
No. Every Chinese term comes with pinyin and a plain-English explanation. The reply templates in the Review Rescue Guide come with their English meaning. Have a native speaker glance at them before you post.
My game isn't out yet. Is it too early?
No, it's the best time. Store page, pricing, calendar and content risk are all easier to settle before launch, while changes are still cheap.
Do I need Steam China or an ISBN licence?
Most Western PC games reach Chinese players through global Steam. Lesson 1.3 explains the difference between releasing and publishing in China, and when the ISBN question becomes real.
How is this different from hiring Huqiao?
The Academy is for doing it yourself: understanding Chinese players and making the calls in-house. Huqiao's monthly plans are for when you want the team to run creators, community and channels for you.
Is this legal advice?
No. The Deal & Inbox Check helps you ask the right questions and spot red flags. Have a lawyer who reads Chinese contracts review anything you plan to sign.
Team licence or invoice?
Email [email protected].
What if it's not for me?
30-day refund, no questions asked. See the refund policy.
Something else? Write to [email protected]
Ready to sell to China?
Get the course · $349Or start with a quick guide from $49
Access right after payment · 30-day refund, no questions asked
One letter a month on China
From Wojtek and the Huqiao team: which Western games Chinese players picked up this month, and what they said about them. Sign up and lesson 2.7 on regional pricing unlocks here.